Canberra prepares for the next 100 years.
Building on the momentum and success of Canberra’s Centenary year, the ACT Government has revealed a new city brand that will carry the story of Canberra into the next 100 years.
The project aims to shift perceptions of Canberra and to encourage more people to engage with Canberra as a place to live, work, learn, visit and invest.
Canberra is a place to stimulate your senses, engage your mind and fire your imagination. Big ideas emerge, circulate and grow here, thanks to unique links between leading thinkers in business, government, education and research.
Chief Minister Katy Gallagher said the brand is a platform to tell all aspects of the Canberra and region story.
“When we started thinking about the lasting legacy from our centenary year, it became clear that we really needed to capitalise on the community and city pride that has emerged over the last 12 months,” the Chief Minister said.
“Early on in the year we got a real sense that people were feeling not only more connected to their city but were feeling really proud to call Canberra their home.
“This is not about just giving Canberra a new logo. Our city ‘brand’ has to be a collective idea – and a collective advocacy – about who we are and what we have to offer – a brand which truly represents what Canberra is all about.”
The brand architecture and visual identity is the product of a 15-month brand development process led by Generation Alliance and Coordinate. It involved extensive research, community consultation, strategy development and graphic design.
University of Canberra Vice-Chancellor Professor Stephen Parker said the new brand represented Canberra well.
“Innovation and education are major elements of Canberra’s brand. It’s important that we position our city as a national and international destination for education and research, creating jobs and building a more vibrant culture,” Professor Parker said.
A further three months of community and stakeholder engagement will take place before the detailed program will be revealed in March 2014.
To learn more about Canberra’s brand and understand the journey about how it was created please visit www.brandcanberra.com.au and use #CBR to join the conversation on Twitter.