In June, Deputy Chief Minister Andrew Barr led the ACT Government’s biggest ever overseas-bound delegation to Singapore, promoting Canberra’s trade, investment and tourism credentials as well as the education, ICT, creative, food, wine and sport sectors.
Participants on the trade mission included, Link Digital, SchoolPro, Quintessence Labs, E-Way, Contentgroup, Wild Bear Entertainment, OnTheGo Sports and 2014 Telstra ACT Business of the Year, Intelledox.
Other participants included prominent Canberra organisations such as ActewAGL, the National Gallery of Australia, University of Canberra, the Australian National University, Canberra Airport, the Canberra Business Council, NICTA, CollabIT, the National Zoo and Aquarium, the University of Canberra Brumbies, the AIS, ACTSport and the Accor and Rex Hotel groups.
Trade missions are component strategies of the ACT Government’s Global Connect program. The mission to Singapore had multiple objectives, from continuing to advocate for direct international flights to Canberra, to presenting investment opportunities around transformational projects such as City to the Lake and Capital Metro, deepening tourism connections and leveraging the business of sport.
The trade mission also showcased Canberra’s ICT capabilities with a number of participating companies taking part in CommunicAsia, Asia’s largest ICT exhibition. In the context of CommunicAsia, Intelledox announced a new deal that would see the company partner with business giant Fuji Xerox. The deal means that Fuji Xerox will become an authorised reseller of Intelledox’s Infiniti software in the Asia-Pacific market. Read more in Canberra software company Intelledox to partner with Fuji Xerox.
Canberra business OnTheGo Sports also had success on the mission, signing an exclusive deal to supply customised fitness apparel to international fitness chain, Anytime Fitness, for its Asian operations. The deal means OnTheGo will expand on its partnership with Anytime in Australia by supplying more than 30 individual products to gyms across Singapore, China, India, Japan, Malaysia and the Philippines. Read more in Canberra fitness startup signs new Asian deal.