EDUCATION TRADE MISSION DEBRIEF

Following the successful education themed trade mission to China in September, a debrief session including a video link up with the Austrade's offices in Beijing and Guangzhou was held. The trade missions and VIP Silver Sponsorship were a chance to highlight the close economic and personal relationship the ACT Government enjoys with China. Feedback for the mission was very positive with the businesses highlighting the following points:

  • The importance of having a Minister lead delegations, particularly to countries such as China;
  • Missions are an important launch pad to build relationships with contacts; and
  • It is useful to link missions to a major event as an added "hook" for example a Trade Fair.

Two of the mission participants will be returning to China in the next four months to follow up on leads generated during the mission and others are building on the relationship they have started with key Chinese contacts.

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