EDUCATION EXPORT STRATEGY MOVES TOWARDS IMPLEMENTATION

A strategy for international education in Canberra, put together through collaboration between the Canberra Business Council and key players in Canberra’s tertiary education industry, is entering the implementation phase.

The ACT Education Services Export Strategy report was commissioned to advise the Council, the Government and other stakeholders on how to sustain and enhance the growth of the second-largest source of the ACT’s export income – around $260 million in 2008–09.

According to Canberra Business Council CEO Chris Faulks, the strategy is about the ‘additionality dimension’ – doing what institutions wouldn’t otherwise do on their own, or what the market wouldn’t provide in response to market signals.

Four complementary approaches have been recommended to achieve that ambition: building collaboration and capacity, improving the student experience, creating a brand for Canberra as Australia’s education capital, and strengthening infrastructure and support.

A Strategy Steering Committee is now looking at a phased implementation program, with the establishment of a ‘Canberra education brand’ and a supporting marketing strategy the first two components. The Canberra Business Council and the Government are identifying means to support this work.

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