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ACT Chief Minister's Export Awards Case Study
Lucy Media
In just five years Lucy Media has grown from a seedling idea of Alex Mair's to become one of the top 500 websites in the US. Not bad for a small firm operating out of Canberra!
"From that first website, the idea gew to becoem what is now a media and entertainment platform made up of a portfolio of websites, catering for the entertainment and leisure industries - which we call the Lucy Media network" Alex explained.
The company has gone from strength to strength and the statistics speak for themselves. In 2006 the site www.whosdatedwho.com had 269,000 unique visitors. Enhancements were added in 2007, including aneditorial system, where regular users of the site could elect to be on-line editors who posted and maintained their own content, photo galleries and an option to add news stories. The result was 8.3 million visitors in 2007.
To read more about Lucy Media's exporting success, please download the Lucy Media Case Study (PDF 212 kB).
